“Why don’t we just take this dinner seminar and post it online?”
Back in 2010, I had the idea of taking a dinner seminar presentation and repurposing it to be viewed online to generate annuity leads and appointments.
At the time I didn’t really understand the ins-and-outs of annuities of our industry, but I already had cut my teeth on building my own sales funnels that were consistently generating prospects for my own internet business.
Since then, I’ve worked on my many different types of online sales funnels ranging from on-demand videos, quiz funnels, lead capture funnels and webinar sales funnels that have generated many hundreds of thousands of leads.
I’m not sharing this to brag to you, but to admit that I’ve MADE A TON OF MISTAKES.
After testing out every online sales funnel imaginable I’ve had my shares of wins and victories…
But there is one thing that stands out in my mind as a certain fact and it’s precisely why I wanted to share this with you.
And that is without question – there is one single type of online sales funnel that is the most simplest and elegant of funnels that virtually every advisor should be aware of…
That type of an online sales funnel is a webinar. Webinars are arguably the most powerful sales funnel to connect with your target audience.
After studying many “webinar formulas” and working on many different types of webinar presentations (from legendary marketers like Dan Kennedy, Russell Brunson, and Mike Filsaime) I stumbled on a simple step-by-step formula that works really well to convert webinar attendees into prospect appointments specifically for our industry.
If you read my last blog post, I expressed my concern and disdain for all of the marketing groups scrambling to rush to “help” advisors launch online classes or virtual advising tips (with minimal real-world experience).
So I figured, what the heck, let me throw my hat in the ring and see if I can be helpful and offer real value to our advisor community based on all of my experience deploying online sales presentations and webinars in our industry.
Which is why I just hosted another advisor training webinar that reveals:
- How to repurpose any seminar presentation into a high converting webinar presentation.
- How to quickly build trust with your prospects and get them endeared to you.
- The best ways to engage your audience with your sales message.
- How to overcome the #1 barrier between you and your prospects.
- The best tools and technology to deliver live an evergreen webinar presentation.
- With a live Q&A at the end on how to adapt this formula for your practice.
Perhaps you may be asking yourself..
“Wait a sec, you’re hosting a webinar on how to host webinars?” Yeah, that’s pretty much it. 😉
And I think the title of my webinar is appropriate:
The 12-Step Webinar Formula That Educates And Influences Prospects To Take Action
So if you want a “paint-by-the-numbers” webinar framework to easily convert your dinner seminar, educational class, or retirement workshop into a webinar that can be delivered live or setup on evergreen (autopilot) then I’d encourage you to watch the training below:
If you would like to more of a hands-free, turnkey approach to generate leads and appointments, here’s a couple of steps you can take:
Links And Resources Mentioned In This Webinar: