According to marketing experts, we’ve gone from being exposed to roughly 500 marketing advertisements and messages a day back in the 1970’s, to as many as 5,000 a day today.Continue Reading →
Be willing to take a stand about something that you believe strongly about. Don’t try to be all things to all people. Let’s face it, we’re not politicians trying to collect votes; we’re on a mission to secure our clients’ retirement savings and live a happy, fully vested retirement.Continue Reading →
Many of us grew up watching Mr. Rogers, or maybe you have children or grandchildren that tuned into Mr. Rogers on PBS. I stumbled across a video that truly encapsulates how you can be powerfully persuasive with online videos or in-person with your clients. After watching the video below, I was able to see the two biggest strategies to keep in mind when you want to powerfully share your message with your audience in a way that connects with peoples’ hearts and minds.Continue Reading →
Do you like flushing money down the toilet?
If so, then definitely stay away from posting as a financial advisor on Yelp…
But if you don’t enjoy flushing money down the toilet, it is time to pay a little attention to Yelp.
Not only can this get you positive “FREE” exposure, but it can also help you get found online free, and even result in new clients and referrals.Continue Reading →
Are there skeletons coming out of the closet that you don’t want your clients, prospects, friends, and family to see?
It can be a very scary scenario when you have things out on the web that aren’t flattering to you or your image…and in some cases you don’t even know about it. An irritated old client, client’s children, and even competitors can post something negative about you (like a negative review, scam alert, etc) in just clicks of a button.
The good news is that if you have anything out on the web that is negative, there is a way to fix this.
But first let me ask you a question…Continue Reading →
Since starting Advisor Internet Marketing back in January of this year, I can’t tell you how many times I have been asked this question by a financial professional…
“Should I really be blogging, and will it really help me generate new leads?”
My answer…”Nope, you should never blog…because if you do it will just make it harder for the few of us financial professionals who actually are blogging to continue to create massive amounts of free search engine traffic while stealing some of your prospects and clients, all while working from home.”Continue Reading →
Would you like to have millionaire prospects finding YOU on the Internet?
My bet is that if you are reading this, then the answer is “YES”.
The great news is that there are TONS of millionaire prospects online.Continue Reading →
“Riches are made in Niches”
This quote above is becoming more and more true every single day in America. And not just in the financial services industry, but everywhere. If you look at any occupation, you can see living proof that riches are truly made by defining, targeting, and becoming an expert in a certain niche.
To ignore this could be very costly as a financial advisor.Continue Reading →
Picture yourself giving your very best seminar presentation in front of your absolute most ideal prospect.
Now picture your ideal prospect smiling, and nodding their head YES in agreement as you nail every single slide, nailing every single point that you want to get across…
Now imagine this entire scene happening while you Sleep…Continue Reading →
Attention Financial Advisors:
Have you read The Authority Advisor yet?
Are you unsure what it is about and what you can learn from it?
If so, I believe the sub-title sums it up pretty well…
“If your prospects can’t find you online, then you don’t exist…”Continue Reading →