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7 Keys To Maximize Your Business Influence & Impact – Strategic Ideas And Principles To Build A Purpose-Driven Practice

What are the things that truly matter to you?

If you were to jump into the future and look back on your career and life, what would you be most proud of?

Would it be how many hours you spent at the office or the number of annuities you sold?

Or would it be the relationships you made?

The celebrations you shared with family and friends?

The hardships you overcame that made you who you are?

Chances are you’d remember the special moments you shared with family and friends…

The people you influenced at a higher level…

And the overall impact you made in your community.

At the end of the day, we’re all looking to make a great livelihood and serve our clients well.

But is there more to selling annuities and to your practice than just earning a commission?

It seems like an easy question, right?

Sure, we all need money to live, eat, and pay bills…

But breaking annuity sales records isn’t going to be what you think about when you look back on your life (say 20-30 years or more from now).

Which is why I flipped the script on this episode.

While we normally talk about annuities, marketing, and sales strategies, this episode took a dive into 7 key principles to maximize your business’ influence and impact.

While this may seem to have nothing to do with selling annuities, it has everything to do with selling annuities and building a profitable financial practice.

In fact, if you embrace these 7 key principles into your practice, I believe you’ll be able to increase your ability to produce and close more business (while increasing your influence and impact on the world).

– 7 Keys To Maximize Your Business Influence & Impact –
Strategic Ideas And Principles To Build A Purpose-Driven Practice


On this episode, we revealed the 7 key principles to maximize your business influence and impact.

These 7 keys are not slick sales strategies or savvy marketing techniques.

In fact, they go deeper into the foundation of who you are, your core values, and what drives you to succeed.

While they may not seem to have anything to do with selling annuities, they are very powerful if you apply them into your life and practice.

Combined with your annuity expertise, these principles can help you ethically influence and persuade prospects to want to do business with you (even on a subconscious level).

And they go way beyond just your practice…

If you have the desire to impact the lives of more than just your prospects, but also your family and community… then you’ll want to have a solid understanding of each key principle.

We shared advice from Mozart, Jesus of Nazareth, Plato, marketing legend Dan Kennedy, Hollywood celebrities, best-selling authors, and more.

All the advice of these top minds doesn’t help you one bit if you don’t know how to apply their wisdom to your practice and life.

I dove into each “key” and laid the foundation for how you can apply them to your life and practice.

Without this foundation, it’s like building your house (or practice) on the sand.

Here’s what we’ve covered:

  • How to carefully craft a story that indoctrinates prospects to want to work with you.
  • How to avoid getting lost in all the “noise” of our competition.
  • How to get the most value out of your business relationships (FMOs & marketing groups).
  • How to ensure you build a practice that supports your ideal lifestyle (and on your terms).

I even got personal by sharing my own journey, and some of the struggles I’ve dealt with running a business while maintaining good health.

While this wasn’t our usual presentation, if you master these keys you’ll experience a level of success like never before, but more importantly, a level of satisfaction about your life and impact.

If you get down to your core values and what drives you, you can increase your own performance and deliver a level of service above everyone else.

I believe that focusing on the 7 keys can increase your bottom line in some cases better than learning new sales or marketing strategies.

Here are some timestamps if you want to jump to the good parts:

2:37  We covered key #1 – This key is important if you want to attract prospects who are not only interested in buying annuities, but share your values and core beliefs (powerful if you want to sell more annuities).

7:42 – We discussed the marketing lessons (both good and bad) from the political campaigns of Obama, Trump, and Hilary Clinton.

11:06 – Key #2 – Describes what marketing legend Dan Kennedy and even Plato consider to be the most important skill to take your marketing to the next level…

We also gave examples of how Hollywood uses this key in top mainstream movies (plus how you can transfer this skill into your practice to build instant trust and authority with your prospects).

16:32 – We discussed key #3 – This key is critical if you want your prospects to resonate with your marketing message and follow what the best-selling author of the book “Rich Dad, Poor Dad,” Robert Kiyosaki, says is a skill the highest-paid people have.

23:23 – We covered key #4 – This key will help you stand out from your competition and make you more than just a commodity advisor (even if all you sell are annuities).

27:48 – We explained key #5 – This key is important if you want to get the most out of your existing and future business relationships, such as your FMO or marketing firm (and even personal relationships).

32:12 – Key #6 – This is critical because it revolves around you and your ability to deliver first-class service to your prospects and also experience harmony between your practice and your personal life (if you don’t master this, your personal life may suffer).

42:11 – We covered key #7 – This key will help you define your idea of success and then create a plan to attain it (here’s where we show you how to get a copy of our core desires exercise)…

We took a risk on this episode.

However, what we shared was very powerful (and a little bit embarrassing for me) if you want to create a successful purpose-driven practice and still have a life outside of your work.

This exercise will help you get clear on what you want (even if it’s different from what most FMOs push as success).

There was a lot of information crammed into that episode, but I know you’ll find value, and it can help you design the practice and lifestyle you desire.

If you’re ready to increase your business influence and impact and create a more purpose-driven practice…

If you want to unlock your highest potential and close more business, then grab these keys and start using them today.

→ 7 Keys to Maximize Your Business Influence and Impact

P.S. If you want to work with an FMO that helps you maximize your impact and business influence and learn more about our done-for-you marketing system…

… give us a call at (520) 639-9479 or…

Click here to book your 1:1 Discovery Call with our team

annuity experts

Jovan Will

He has gained a reputation as the go-to-guy for internet marketing for financial advisors. Jovan has worked with some of the top financial advisors in the country and helped them scale their practice to unprecedented heights.

He has been the mastermind behind some of the most successful financial services lead generation programs, having produced over 200,000 leads and $500MM in financial product sales.

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