A critical component to running a practice that supports your dream lifestyle is mastering the art of virtual sales.
And using a high-performing webinar can play an important role in a successful virtual sales system.
Webinars are arguably the most powerful method to connect with your target audience…
However, there is a specific science and process that makes them work.
Over the years, we’ve racked up our share of webinar horror stories that we don’t want you to have to go through.
We’ve also noticed two big mistakes advisors make when they try out webinars for the first time.
Mistake #1 – They use their in-person presentation (word for word) in a webinar.
Most FMOs haven’t cracked the code on running high-performing webinars, so they just figure that if you run your in-person seminar online, it will perform just as well.
Over the years, we’ve learned that this is just not the case.
We’ve discovered that how you deliver the information is just as important as the information itself.
And we’ve perfected a 12-step webinar formula that we share with our advisors (and now we’ll share it with you).
Mistake #2 – They assume their webinar audience is the same as a live, in-person audience.
While webinars can be very effective at producing consistent, quality leads, you have to treat them differently to ensure you get the best results.
Webinar attendees act differently from live ones; it’s easier to get distracted and more difficult to hold someone’s attention if you don’t know what you’re doing.
Missing just one proven element can make your webinars fall flat and under perform.
The good news is, we’ve made all the mistakes and figured out the solutions to turning attendees into qualified prospects.
The better news is that it isn’t a complicated formula.
And the best part is that you don’t need to figure out a lot of software programs or confusing technology.
Over the past decade, “virtual” advisors have been perfecting the art of webinars and can now create a predictable stream of qualified prospects by using a proven formula.
In fact, using our proven 12-step formula, you can convert any dinner seminar, retirement workshop, or educational class presentation into a high-converting webinar.
If you can run a Zoom meeting and use a few online tools, you can start creating a predictable stream of qualified prospects with online webinars.
And we’ll walk you step-by-step through our 12-step webinar formula on our next Annuity Expert Show.
We’ll reveal the exact webinar formula our advisors have been using to successfully run their dream lifestyle practice for years.
Here are a few topics that will be covered:
- How to repurpose any seminar presentation into a high converting webinar presentation.
- How to quickly build trust with your prospects and get them endeared to you.
- The best way to engage your audience with your sales message.
- How to overcome the #1 barrier between you and your prospects.
- The best tools and technology to deliver live webinars and evergreen webinars that can be delivered automatically.
- The 12-step scientific webinar sales formula that converts attendees into qualified appointments.
Our goal is to provide you with everything you need to easily convert your dinner seminar, educational class, or retirement workshop into a high-converting webinar and avoid costly mistakes.
The problem with most webinars is that they’re being deployed in the wrong way. I’ve seen way too many advisors spend [tens of] thousands of dollars on FB ads driving people to attend live or pre-recorded webinars…
With very little or anything to show for it.
Which is why I addressed why most webinars fail to produce any real, long-lasting results for most advisors.
Unfortunately, most webinar marketing funnels or programs are filled with overhyped promises, fake urgency, and lack integrity.
The other problem was that advisors would take their in-person presentations and turn them into a webinar.
Sadly, that doesn’t work either because it’s incredibly difficult to get someone to sit in front of their computer and watch an hour long webinar after clicking on a FB ad.
As advisors, it’s pretty normal to have doubts and fears about trying new marketing methods.
And chances are at some point you may have asked yourself…
“Will webinars work for me?”
If so, let me assure you…
Yes. They can.
In fact, we’ve been generating high-quality leads for our advisors using webinars…
And we’ve gotten pretty good at it.
That’s why I’m so convinced it can and WILL work for you too.
To make your own winning webinar…
All you have to do is follow the exact proven 12-step formula we’ve taught to so many other advisors.
Best way to do that?
Is to watch this episode of the Annuity Experts Show.
P.S. If you would like a more hands-free, turn-key approach to generate leads and appointments with our done-for-you digital marketing system, give us a call at (520) 639-9479 or…
