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7 Killer Insights To Earn More Money And Work Less

In our last podcast episode, I interviewed Jeremiah Desmarais on “How To Become The Preeminent Authority In Your Marketplace And Connect With More Affluent Clients.

Have you ever felt like you’re stuck on an island? Have you ever felt “disconnected” from your clients, employees, your spouse or maybe you’re so busy working that you’ve lost your sense of purpose and passion?

simon and garfunkel

Last year I remember hearing the lyrics from a Simon and Garfunkel song…

“Gazing from my window to the streets below

On a freshly fallen silent shroud of snow.

I am a rock,

I am an island.”

I’ve built walls,

A fortress deep and mighty,

That none may penetrate.

I have no need of friendship; friendship causes pain.

It’s laughter and it’s loving I disdain.

I am a rock,

I am an island.

The phrase “Hiding in my room, safe within my womb” really struck me…

Yeah, sure I run a digital marketing company without any “physical” office building or large staff, but working from home can get a bit mundane at times.

When going to the store to pick up some milk becomes the “highlight” of my day, that’s when I realized it was time to get more connected to other like-minded people.

Something in my gut was telling me to move back to the West coast and get more involved in live events and masterminds to reconnect with other like-minded entrepreneurs and expand my rolodex.

Since I created my intention to attract more like-minded and purpose-driven people earlier this year, I’ve had the good fortune and privilege to meet some incredibly inspiring people.

Recently I was invited to be a part of a mind-blowing group of movers and shakers sharing their insider secrets. The caliber of the folks attending was staggering…

This diverse group of incredible entrepreneurs included an NLP expert, a $20M software owner, 7+ figure internet marketers, an equity deal maker that works with Richard Branson, a consultant for Fortune 100 companies, a writer for, marketing agency, and a handful of others.

It was a gathering of folks that are actively:

  • Amassing recurring revenue to staggering proportions
  • On the cutting edge of what is working right now in marketing
  • Automating and systematizing marketing channels to pull in clients effortlessly
  • Bringing in top level management to run the entire operation
  • And much more

So in today’s podcast episode, I recorded a unique episode for you where I debrief the top 7 Killer Insights that I learned from this high-level mastermind. I cover ideas like how to explore new ways to maximize profits and your personal freedom.

I share with you the key questions that one entrepreneur asks himself to be able to make 7 figures per year while only working 4 hours per week.

I’ll walk you through the key concepts that an entrepreneur used to launch and scale his business to $22MM per year in recurring revenue, in less than 2 years.

Click the link below to listen to today’s episode:


I’ve experienced first hand the power of being a part of a group of incredibly bright and like-minded people to expand my business and personal growth.

Recently, I’ve been approached by advisors and thought leaders that are interested in forming our industry’s first mastermind focussed on using the Internet to grow an advisor’s practice.

If you’re interested in surrounding yourself with real movers and shakers in our industry and getting access to their internet marketing methods and sales secrets, then click here and fill out this short quiz.

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Episode Notes

  • 03:50 – KILLER INSIGHT #1 – “If I were to launch a new business to put my business “out-of-business”, what would I do differently?”

We kicked off the mastermind by asking ourselves this thought-provoking question…

“If I were to launch a new business to put my business “out-of-business”, what would I do differently?”

I started to ask myself, if I was a competitor to myself…what would I do differently to put my business literally “out-of-business”…And this question was the underlying context that was set for the entire event.

  • 04:57 – KILLER INSIGHT #2 – What can I do differently in my business to maximize profits AND my personal freedom?

That question was ringing in my head throughout the weekend, because I knew very specific things in my business that we AREN’T doing that are costing us hundreds of thousands of dollars in revenue per year.

How can I get more traffic?

How can I recruit more affiliates?

Who is the next logical hire?

  • 06:35 – KILLER INSIGHT #3 – How can I work HALF the time and DOUBLE my income?

One entrepreneur in the group makes 7 figures and literary works only 4 hours per week, like no kidding! I’d have to say that his share was the most impactful in my business and life right now.

He posed a series of coaching questions that really challenged the way I see my business…The questions were adapted into a business context from the book: Loving

What Is: Four Questions That Can Change Your Life, by Byron Katy.

Here’s the first question:

Question One: What is the #1 reason I can’t cut my work time in half?

Another way to word the question is…

It’s impossible to cut my work week in half because ____________________

Here’s the answers (excuses) I came up with…

  • “I’m the only copywriter on my team”
  • “I’m the one bringing in the sales and marketing promotions”
  • “I’m busy telling my team what to do all day”

He then asked us to phrase the question in a statement that was the inverse of the previous question….

Question Two: I can cut my work time in half because________________….

“I have hired the right copywriter to help me with all my copy…”

“I document all our recurring processes and tasks and have them systematically set in motion each day/week”

Question Three: Who would I need to become in order to cut my work time in half?

“I would need to release my attachment to being ‘significant’ in my business”

“I would need to relinquish control of my business”

Question Four: What would that mean for my future if I could cut my work time in half?

“I could spend more time developing projects that I’m passionate about that would leave a lasting legacy far after I’ve departed this world”

“I could knock more items off my bucket list: learn to surf, write my book, deliver a TedTalk.

And here’s the kicker question that I’m going to ask myself every single day….

Question Five: “Why is it so easy to cut my work time in half in my business?”

  • 11:33 – KILLER INSIGHT #4 – “What’s the ONE Thing you can do, such that by doing it, everything else will be easier or unnecessary?””

This is the one question that I’m going to have my team ask me every day…

It’s easy to get caught up in all the minutia of my running and building my business, but if

I could distill it down into ONE single thing each week, each hour what’s most important.

The concept of the ONE THING is a is taken from a brilliant book called “The One Thing” written by the founder of Keller Williams Realty.

This also dovetails nicely into a philosophy called “Essentialism” which I’ve recently been incorporating in my life…it’s why I sold everything in Atlanta and moved out West and then Bali in the summer to try out living a digital nomad lifestyle.

I love this excerpt from the book on Essentialism:

“Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.”

― Greg McKeown, Essentialism: The Disciplined Pursuit of Less

  • 16:35 – KILLER INSIGHT #5 – “Sometimes what we’re capable of, isn’t what we should be doing in our business.”

As a small business owner, it’s easy to feel attached to being “significant” in my business and have the limiting belief that no one can do the job better than I can.

If I can hire someone that is 80% as good as I am… that’s good enough for many tasks.

It worth being able to replace myself and free up the time.

I also learned that it’s better to hire “happy” people any day over capable people with lousy attitudes which infects the rest of the team.

  • 18:42 – KILLER INSIGHT #6 – “Don’t play for the wrong scoreboard…”

In the past I’ve made the mistake to define my success by what I see others deem as “successful”.

I really love this quote from the famed preacher D.L. Moody:

“Our greatest fear should not be of failure, but of succeeding at something that doesn’t really matter.”

Recently I’ve been redefining what success really means to me, I love the way Tony Robbins captures this idea:

“Success is doing what you want to do, when you want, where you want, with whom you want, as much as you want.” ― Anthony Robbins

Here’s some ideas of success that I’m toying with right now (it’s still a work in progress):

  • Maintain my standard of living and invest profits into long-term compounding investments.
  • Travel the world to explore diverse cultures and connect with other like-minded digital nomads while expanding my business.
  • Have a healthy, flexible and strong body (being flexible and lean is now more a priority than trying to bench 3 wheels lol).
  • Cultivate intimacy and love in all my relationships

Obviously, the above ideas are the measures of success that I’m defining for myself and yours could be completely different (i.e. fast cars and mansion properties ;))

  • 23:53 – KILLER INSIGHT #7 – “When You’re a Hammer Everything Looks Like a Nail”

When it comes to getting advice from people, use your discernment and consider that a lot of feedback/advice is biased based on everyone’s own personal “lens of truth.”

“My son, do not let wisdom leave your sight. Carefully observe sound judgment and discernment,” Proverbs 3:21

  • 30:07 – “I allow myself to earn the most amount of money possible, in the least amount of time, with the least amount of human effort and zero guilt.”


Links And Resources Mentioned In This Episode

The ONE Thing


4 Hour Work Week

Mark Hoverson



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Thanks for joining us, until next time!


Jovan Will

He has gained a reputation as the go-to-guy for internet marketing for financial advisors. Jovan has worked with some of the top financial advisors in the country and helped them scale their practice to unprecedented heights.

He has been the mastermind behind some of the most successful financial services lead generation programs, having produced over 200,000 leads and $500MM in financial product sales.

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