Have you ever wondered how some marketing groups and agencies seem to effortlessly generate annuity leads and qualified appointments on a predictable basis?
Would you like a look inside a successful annuity traffic campaign and discover how you can drive a steady stream of qualified traffic to your website?
Over the last 10 years of working in this industry, I’ve discovered that very few FMOs or marketing groups ever talk about how to drive traffic.
The fact is, it’s impossible to build and run a successful (virtual) practice with just an internet connection and a cell phone if you don’t have quality and consistent online traffic.
When I ask advisors why they don’t use digital marketing to grow their practice, the number one answer is not what I expect to hear.
My first thought is they’ll say “it’s too complicated” or “it’s too expensive”.
While that might be true (if you don’t know what you’re doing), the reality is, advisors only think it’s too complicated and expensive because most marketing campaigns are not set up in the right way.
They also miss 2 important factors to simplify creating winning traffic campaigns…
#1. If you nail down a few digital marketing basics and traffic fundamentals you can slowly and steadily start to build perpetual annuity traffic to your website.
#2. The fastest way to build a successful traffic campaign isn’t to build it from scratch, but instead to model and mimic a winning campaign.
Traffic generation doesn’t have to be complicated – unfortunately, some of the industry insiders want to keep this information under wraps.
Some marketing groups (and FMOs) do a better job marketing themselves than they do marketing your practice. And this can lead to you wasting your hard-earned dollars on an inconsistent stream of low-quality annuity leads.
One of the fastest ways to quickly “size up” a marketing group or FMO is to take a sneak peek at a tried-and-true annuity traffic campaign that is working right now.
That’s why, for the first time on the Annuity Experts Show, I’m inviting my partner Fernando Godinez, who has an extensive background and expertise in driving targeted annuity traffic in our industry. I don’t think there’s one single advertiser that has managed more marketing dollars than Fernando and our team in an effort to generate targeted annuity leads.
If you hate the idea of spending endless hours trying to figure out complicated traffic systems and formulas to get consistent leads to your website, you’re in luck.
Even if you don’t want to manage your own traffic campaigns and would rather hire someone else to do it, a solid understanding of the fundamentals and critical aspects of traffic generation through digital marketing will help you quickly know if who you want to hire is legit or their claims are nothing but marketing fluff and hype.
Fernando will demystify traffic, remove any confusion and simplify traffic generation by taking you step-by-step through a successful annuity traffic campaign that is working right now.
He’ll also lay out the basic and fundamental traffic secrets you can use to create your own winning campaigns immediately.
In this episode of the Annuity Experts Show, you’ll discover:
- The steps you need to take before you start a traffic campaign that will increase your chances of success (miss this and your campaign will be doomed from the start).
- The pros and cons of the top traffic sources so you can quickly decide where to focus your traffic campaigns and start generating qualified annuity leads.
- How to tap into top-dollar and highly competitive traffic sources to generate consistent leads without breaking the bank.
- The basic traffic do’s and don’ts to avoid costly pitfalls and campaign-killing mistakes.
- How to correctly target and attract qualified annuity prospects at different stages of the buying process (and see the ads that are working now).
- Actual advertising examples that we are using right now to consistently drive traffic (that you can swipe and deploy).
Here are some key points that we discussed in this episode so you can skip to the best parts:
- 11:45 – The three aspects of Driving Traffic Fundamentals.
- 13:32 – SEO vs Paid: What’s the difference, and what are the pros and cons?
- 18:57 – The spectrum of traffic temperatures and the levels of intent.
- 20:18 – Targeting your Ideal Prospects.
- 24:45 – Breaking down traffic sources starting with “Hot Traffic Sources”.
- 27:45 – Actual Ads of how we use Hot Traffic Sources.
- 33:20 – Low-intent prospects or Cold Traffic Sources.
- 35:52 – Real-life examples of Cold Traffic Ads.
- 44:27 – How do we treat Warm Traffic Sources?
- 46:29 – Sample of Retargeting Ads that have worked well for us.
- 50:10 – Some tips on driving traffic.
- 52:14 – What’s next? Where do you go from here?
Want to know what a high-performing annuity ad looks like?
We cover it in this episode.
Want to know how to tap into the hottest traffic sources for annuity leads?
We cover it in this episode.
Want easy to “swipe and deploy” traffic ideas to use in your practice?
We cover it in this episode.
Traffic generation is one of the rarest skills in our industry – and after watching this episode you’ll be able to discern if a marketing group or consultant has mastered this coveted skillset, or just blowing smoke.
This alone could save you thousands of dollars and save you from an embarrassing case of buyer remorse.
Once we walk through our successful annuity campaigns (that we’re currently running), you’ll have the most effective shortcut to building your own digital marketing campaigns for your practice.
… or at least be armed with enough knowledge to quickly discover if a marketing firm is worth your money or just smoke-and-mirrors.
Running a successful practice is impossible if you don’t have your digital traffic game down tight.
Stay up to speed on what’s working now when it comes to driving quality and consistent annuity traffic to your practice by watching this episode asap.
P.S. Want to learn more about our done-for-you digital marketing program?
Call us at (520) 639-9479 or…
P.P.S. Be sure to stick around to the very end of the episode, where I share FREE bonus resources to help you in your digital marketing journey…
Want to discover the truth about digital marketing in our industry and why 87% of advisors’ digital marketing campaigns don’t work? Click the link below to download our exclusive report:
→ How To Attract Endless Annuity Prospects & Clients Automatically
If you’re considering different digital marketing programs, be sure to check out:
→ The 10 Top Questions You Should Ask Your Marketing Service Provider
Want to see how we generate leads and appointments, watch:
→ NO B.S. Digital Marketing – How To Generate Endless Annuity Leads & Qualified Appointments in the Digital Age