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The Soft Skills To Turn Strangers Into Clients

What are the soft selling skills you need to turn strangers into loyal clients?

It’s not just about having the slickest presentations, lightning-fast email responses, or the most competitive annuity offer. The real secret sauce lies in something deeper—building trust, fostering connections, and creating genuine relationships.

In the world of selling annuities, success isn’t about mastering mysterious sales hacks. It’s about establishing a genuine connection, earning trust, and becoming the go-to advisor. Yet, in today’s digital landscape, achieving this can be tricky, especially when face-to-face interactions are the norm.

That’s why in our recent Inner Circle episode, we dived into the transformative power of soft skills—the keys to turning strangers into clients.

The Soft Skills To Turn Strangers Into Clients


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In this enlightening discussion, we explored:

  • A simple formula to lead clients into “selling themselves,” providing you with essential insights simultaneously.
  • One non-threatening question that jumpstarts trust in any consultation.
  • How to leverage the advantage of being a virtual advisor, ensuring clients feel grateful to collaborate with you over traditional methods.
  • In today’s digital age, prospective clients often engage with multiple advisors before reaching out. Crafting your client interactions isn’t just about comfort; it’s about setting the stage for potentially lifelong relationships.

In today’s digital age, your prospects are likely working with several advisors before meeting you. To set yourself apart, you must connect with your client on a more fundamental level before moving into product conversations. Crafting your client interactions isn’t just about making them comfortable; it’s about laying the groundwork for lasting relationships.

Soft skills play a pivotal role—they help you to gather essential information for top-tier service while fostering connections that surpass mere transactions.

Witness the transformational impact of these soft skills by watching the video on this page.

If you received value from this training, then you’ll want to join one of our invitation-only Inner Circle mastermind calls…

Click here to request a “Guest Pass” to join us.

If you’re looking to partner with an FMO that can help you win more cases, keeps you on the cutting-edge of trends that are working and that provides world-class sales support to win more business… without ever having to meet with clients in person or host dinner seminars…

Then you will definitely want to learn more about our done-for-you digital marketing system.

Give us a call at (520) 639-9479 or…

Click here to book your 1:1 Discovery Call with our team


Jovan Will

He has gained a reputation as the go-to-guy for internet marketing for financial advisors. Jovan has worked with some of the top financial advisors in the country and helped them scale their practice to unprecedented heights.

He has been the mastermind behind some of the most successful financial services lead generation programs, having produced over 200,000 leads and $500MM in financial product sales.

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