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Category Archives for "Digital FUN"

Meet The Digital Dunce Financial Video Marketer

Do you think it would be tough to create hundreds of thousands of free views to your videos on YouTube?

Dot you think it would be incredibly tough to create qualified prospects from your online videos around the clock, whether you are actually working, at home, or even on vacation?

Does it seem way too hard, that you have no idea what you are doing, perhaps you don’t even know where to start?

Well you aren’t alone…

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Are You Living In A Financial Advisor Groundhog’s Day…

Let me ask you a personal question.

As a financial advisor, are you excited and enthusiastic every morning when you wake up and head into the office?

And I don’t just mean putting on a smile and showing up on time. I am talking about you oozing with passion, energy, and enthusiasm like you probably did when you were young and hungry in your first few months in the industry.

If you are filled with passion, energy, and excitement, do you remain in that state of mind all day? (wait until you see my personal transformation of going from bored and no energy, to full of passion and excitement in the video below)

Or do you sometimes feel like you are in a rut, doing the same things over and over again with no passion, kind of like someone in a financial advisor Groundhog’s Day movie would…

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Top 10 Reasons You Know That You Are An Annuity Producer [VIDEO]

In this hilarious David Letterman Top 10 parody, Joe Simonds gives you the Top 10 Reasons You Know That are an Annuity Producer.

After being in the annuity industry for over a decade, I saw the good, the bad, and even some ugly. And just like any industry, the annuity producer industry has its shares of pros and cons, quirks, and even some pretty funny things like a high amount of mustaches and short sleeve shirts with ties that you can’t help but chuckle at.

So in this video, I wanted to have a little fun and remind annuity producers that it is okay to laugh and might light of what many times seems to be a dull industry.

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How A False Assumption Bit Me in The Butt…Literally [TRUE STORY]

I am about to tell you a really funny (and very embarrassing) story about myself.  My hope is that you not only get a laugh, but learn from my mistakes of making assumptions.  And I promise you that I will do my very best to show you some value on how this incredibly funny story ties in with websites for financial advisors.

This true story begins last fall (2013) when I noticed that I was having “getting older as a man” problems…

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Financial Advisor Survey on Digital Marketing [Feedback Needed Please]

Here at Advisor Internet Marketing we are going to be rolling out some exciting new products throughout the year aimed at financial professionals like you.  In order to maximize the benefit for top financial professionals, we really want to hear from you on precisely what is the most important things for your practice in regards to online marketing.

So please take just a few minutes to fill out the brief Financial Advisor Survey on Digital Marketing below.  It will help us, help YOU.

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The Digital Marketing Recipe

I say all of this to make the point about how important each individual piece of digital marketing is.  Of course there are some powerful individual pieces, but none of it works without the full recipe.

To begin, the foundation of digital marketing is having a unique selling proposition.  Something that makes you different and that makes you stand out.  Something that specifically calls out to your ideal prospect and magnetically attracts them to you.  By skipping this piece, the rest of the system doesn’t work (at least not long term).  For instance, how can you target your ideal prospect via the web if you don’t know who your ideal prospect is?  And why would they want to work with you or contact you over the Internet if you didn’t have something unique?  Unfortunately, this is what 99% of financial advisors do incorrectly online.  They shout out one broad message to the World Wide Web just hoping anyone will answer.  It is like throwing Crème Brulee up against the wall and seeing if any of the raspberries will stick?  Bush League my friend!

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Best Insurance Agent Jokes

Insurance Agents have been the butt of many jokes over the years.  Some of the lack of trust is warranted, while much of it is not.  Unfortunately, a few bad apples have created an uphill battle for insurance agents and financial professionals to demand trust and respect from consumers and the media.  Some good news is that although insurance sales people are not considered the least-trusted in America (thanks to Congress, the never ending abuse of used car salesman, and Wall Street bankers).   However, insurance agents have managed to remain towards the bottom of least-trusted jobs in America for many decades.

If you are an insurance agent, this can pose some significant problems as you build a practice, build trust, build your brand, and build a solid referral base.  And just like a professional car driver can’t control the actions of the other drivers around them while they speed off to the checkered flag going 160 miles per hour  (did you see the wreck this past weekend at the Daytona 500?), insurance agents and annuity specialists are no different.  However, there are plenty of defensive methods you can implement to protect yourself from wreck-less agents around you.

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