At AIM we know, as annuity experts, we can help our advisors find the best annuity for their prospects based on their needs.
And we also know the right words can ethically persuade prospects to do business with our advisors.
In 1839 English author Edward Bulwer-Lytton was quoted as saying…
“The pen is mightier than the sword.”
Words have the power to persuade people to do just about anything… good or bad.
Words can start a movement for change or even start a war.
The right words can…
- Get emails opened (and produce a response)…
- Get prospects to know, like, and trust you (almost instantly)…
- Get a higher response from your ads…
- Get more appointments on your calendar…
And build trust and rapport (before they even meet with you).
The wrong words will push people away…
- Get your ads ignored…
- Emails left unopened…
The words you use, whether in person or in print can make the difference between a prospect doing business with you instead of your competition.
Or make you seem salesy, needy, or desperate for their business and push them away.
That’s why this week on the Annuity Experts Show, we’ll dive into the world of copywriting.
We’ll reveal some of our favorite copywriting tricks and tips (that we use) to add power and persuasion to the words you say and write.
We dove into some pretty powerful tips and techniques that we use to generate high-quality leads for our advisors.
Of course, great copywriting isn’t an easy button to selling annuities that will bypass first-class customer service and provide exceptional value…
But you’ll walk away from this presentation with techniques you can use right away to add power and persuasion to your marketing and client communications.
If there was an effective way to ethically persuade prospects to do business with you, would you want to know it?
As an annuity expert, finding the best possible annuity for your client is job #1…
Ethically persuading them to take action to buy the recommended annuity and doing that business with you is job #2.
If you want to unlock the power of words and learn how you can turn them into annuity sales, be sure to watch the episode now.
Use this link to watch:
P.S. Want to work with an FMO who supports their advisors on the best sales, annuity products, and techniques to win more business?
To book your Discovery Call:
Call us at (520) 639-9479 or…
