We’re a few days into New Year and you’re likely in the process of putting the finishing touches on your 2016 Business Plan. Included in that plan is probably how to increase the digital marketing presence in your practice. After all, obtaining new clients is always a top priority and focus of a good business plan. But, what should you focus on to actually be successful?
Ask yourself these 5 questions to ensure you’re on-track with the 2016 trends:
1. Do I have a “wow” website?
A “wow” website is updated frequently, cleanly designed and introduces your team. To make sure your website is a “wow”, preview it to three generations; younger, middle-aged and retirees to get their feedback. You may “target” one particular group, but don’t turn down an opportunity to earn the business of every prospect, regardless of their age.
2. Is my content “King”?
Ok, so you have a website, but is the content fresh and relevant? Research shows prospects and even clients are interested in educational written or video content. If you’re not good at creating that yourself, consider hiring a copywriter or by using an explainer video.
3. Am I “Mobile” Optimized?
We know younger clients and prospects are “attached to their phones”, but even older prospects and clients have embraced mobile devices like iPhones and tablets. Don’t leave this important piece out or you could be losing potential business. Make sure your website is mobile optimized.
4. Am I “engaging” older folks online?
Along with question #3, are you engaging yourself in causes that older folks care about? Older folks want more online and have more time to read and research. You won’t engage them if you have little relevant or too generalized content on your website.
5. How “personal” am I?
A good website and social media can definitely spread your marketing message to many people, but 1:1 marketing is now essential with all age groups. Reveal your personal interests or passions to prospects and clients to engage them and make a personal connection.
Here is a great example:
The “Expert With A Story” Approach
If you are a Financial Advisor and have a website or are in the process of creating one, ensure you are in line with 2016 trends. You want your prospects to become customers!
By staying in tune with digital marketing trends, you will also be rewarded with more business. We wish you a prosperous and happy 2016!
Make sure you download our Financial Advisor Digital Marketing Guide below to stat up to date with the latest digital marketing trends.