Get Started
Financial Advisor Marketing, Offline Marketing

One Simple Tip to DOUBLE Your Seminar Appointments

Click the video below to find out how you can double your seminar appointments right away…

How to Double your Seminar Appointments

In this day and age, it is very unlikely that you can’t find at least some relevant information about someone on the Internet.

In fact, I would be willing to bet that you can find at least one fact or stat on almost every American age 18 and over on the web today.

Due to the widespread use and sharing/tagging/nothing private on social media sites like Facebook and LinkedIn, to the fact that every bit of news and information is readily available online, it is even tough for Internet Haters (the small percentage of the population that refuse to get online) to avoid being invisible on the web.

In this video above, I cover an incredibly powerful way to double your seminar appointments (and perhaps do much more than double them), all by taking advantage of some brief investigational work before your dinner or lunch seminar/workshop.

And since hardly is truly private anymore, you can find out a BOATLOAD of information about your prospects well before you even meet them (or see them in your seminar event), simply by going to sites like Facebook, Twitter, LinkedIn, and Google+ and finding out everything you can about them.

This of course can also apply to any referrals, first time appointments in your office, etc.

Just imagine the power this gives you when you know things about your prospects like:

  • Your prospect’s hobbies
  • Your prospect’s family members, names of family members, interests of family members
  • Where your prospect went to school
  • Where your prospect grew up
  • What kind of movies and books your prospect is in to
  • What kind of vacations they go on
  • Where they work or retired from
  • What sports teams they follow
  • If they know any of the same people you know
  • And so much more…

Do you think your job of building a relationship, establishing trust, and bringing on a new client goes up quite a bit when you know all of this before ever meeting someone?

Of course it does!

It almost gives you an unfair advantage!

Well the best news is that all of this “private” information is actually out there “publicly” on the web! You just have to be proactive and look for it.

I even recommend having an assistant (or 14 year old kid) do the research for you on any of your seminar attendees, etc. This could be cheaper labor than you doing it yourself, not to mention, most kids can probably navigate the social media sites and locate information faster than any of us.

So don’t do another seminar event without knowing EXACTLY who is showing up. At a minimum, it should be able to help you double your seminar appointments, if not explode them 10 times higher.

Conclusion

Know your clients.

Know your prospects.

The information that will empower you to build a relationship quick is out there, it is your job to make sure you are armed with it prior to going into your workshop.

Make it happen!

 

 

financial advisor seminar appointmentsfinancial advisor seminar marketingfinancial professional seminar marketingfinancial seminar marketinghow to double seminar appointmentshow to double your seminar appointmentsseminar marketing tips for advisorstips on financial seminar marketing

Fernando Godinez

Fernando Godinez is the CEO of Advisor Internet Marketing. He’s been the architect behind some of the top financial advisors online presence in the country and help them triple their practice through online lead generation. Over the past few years he has been responsible for generating over 500k leads through online marketing and lead generation campaigns for independent financial advisors.

4 Comments
  • Steve H.
    3:43 PM, 25 September 2014

    Powerful stuff Joe, even an Old Dog like me (64yr) gets this. We will be implementing this into our next seminar (we do 6 a month). I see at least a 5% revenue jump from this simple strategy…Expect 1 additional new client per seminar. Thanx a bunch

    • Joe Simonds
      4:45 PM, 25 September 2014

      Thank you for the kind words Steve! Make sure to post a comment on how it helps with your next seminar event. All the best, Joe

  • John
    12:30 PM, 26 September 2014

    Don’t people find this kinda creepy of looking at their personal life before they attend an event of yours?

    • Joe Simonds
      12:37 PM, 26 September 2014

      How would they ever know unless you told them???

      The most successful salespeople in the world always do as much due diligence and intel on any company, group, or person that they are trying to sell something to, or build a relationship with.

      Imagine how much easier it is to have a meaningful conversation with someone new when you know what their interests are.

      For instance, if I happened to look at your very own Facebook profile and saw that you were a big Denver Broncos fan, don’t you think our first conversation would go pretty well if I brought up something interesting about the Broncos? I can assure you that it would be a much better conversation than if we just had that awkward, trying our best to do small talk conversation.

      And you never would have known that I looked at your profile just because I mentioned the Broncos.

Leave a Reply

Your email address will not be published. Required fields are marked *

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound