Many of us grew up watching Mr. Rogers, or maybe you have children or grandchildren that tuned into Mr. Rogers on PBS. I stumbled across a video that truly encapsulates how you can be powerfully persuasive with online videos or in-person with your clients.
After watching the video below, I was able to see the two biggest strategies to keep in mind when you want to powerfully share your message with your audience in a way that connects with peoples’ hearts and minds.
1. Stop trying to “look good” in front of the camera
Don’t overly obsess with how “good” you look. Part of being human is having imperfections. If you have an accent or stutter from time to time, it demonstrates that you’re a real human being. People like to connect with REAL and authentic people, not phony people who use fancy language that tries to impress everyone.
It’s a funny thing how many people switch into “weird” mode when they get in front of a camera. Trust me, I’ve done it many times myself! Notice how when some advisors get in front of the camera, they either get weird and awkward OR they sound way too perfect and polished.
Advisors that let go of trying to say everything the “right way” will be able to communicate most clearly. Being in your head and overly concerned with the words coming out of your mouth will get in the way of your true communication.
2. Speak from your heart
Guess what? Clients have a keen knack for spotting a phony. Thanks to Bernie Madoff and his nefarious cohorts, clients have a watchful eye for advisors that are the REAL DEAL and the advisors that are posers. I’ve trained advisors to communicate from their heart, or, in other words, communicate from that place inside of you that is steeped in your character, values and, commitments. I’ll share with you later on real world examples of powerful communicators that have mastered this ability.
Knowing how your communication is heard by your prospect is paramount.
How your communication is heard and interpreted by the receiving party is the truest indication of how clear your communication really is. Keep in mind that you have your intended communication vs actual communication that is received, and in many cases they are NOT the same.
In 1969, Fred Rogers appeared before the United States Senate Subcommittee on Communications. His goal was to support funding for PBS and the Corporation for Public Broadcasting, in response to significant proposed cuts by President Nixon. In a matter of a few short minutes, Mr Rogers was able to passionately argue his point of view to the chairman of the subcommittee, was known to be impatient.
The video below reveals one of the greatest examples of the most powerfully persuasive, yet unassuming communicators!
Notice how Fred Rogers addresses the audience speaking from his heart and left them with goosebumps, and was able to persuade the Senate Subcommittee to award PBS $20 million in funding.
Watch “Master Salesperson” Fred Rogers raise $20M below: