Do you know precisely who your “Ideal” prospect is?
If you have read the Digital Marketing Grail for Financial Advisors then you certainly understand just how important it is to PRECISELY know who your Ideal (aka Avatar) client is when marketing online. Not to say that it isn’t crucial in offline marketing (because it is), but it is even more so when you are trying to get someone to take action on the Internet, as the ability to leave your site to go to one of your competitor’s websites is as simple as a click of the mouse…
And trust me, if a consumer isn’t finding the PRECISE information or education that can cure their problem, solve their question, or fix their pain, then they will be gone in seconds. I am willing to bet that you act according when you are online searching for something specific as well. And why wouldn’t you, its not like anyone goes online to have to use even more brain power on how to solve their problems. When are you in search of something online, you want it FAST, SIMPLE, and CLEARLY OBVIOUS.
How to target your ideal prospects online and offline
To begin, let me ask you a question: Do you think it would be easier to attract ideal clients if you knew PRECISELY what your ideal client looked like, talked like, what they woke up worrying about, and what pain they were suffering from today? Of course you would!
And that is exactly what I show you how to do in the live video replay above.
The premise behind what I teach is that if you can literally get in your client’s shoes and actually sit down and write a letter as if you were them, describing your pain, describing your fears, and spelling out precisely what cure you are looking for, it would help you start formulating a marketing message that spoke directly to that ideal client.
So please make sure to watch the full video above to hear me read the “Ideal Client” letter that I wrote to myself that will teach you exactly how to target your ideal prospects.
P.S. – You would be doing me a HUGE FAVOR by reading , sharing this blog via LinkedIn, Google+, Twitter, and Facebook, and leaving me a comment to let me know what you think.