You are either going to love me or hate me after reading the hard hitting truth in this blog…
But before I show you the fatal flaw that is holding you back from breakthrough success, let me first show you something that your competition is completely ignoring.
Laser Targeted Prospects Right Under Your Nose
Did you know that Facebook teamed up with three of the largest data companies in the world to create the largest database of consumer information in the universe?
That’s right. Facebook, who already knows more about Americans than any retailer, company, or even government entity, now knows even more about all of us after teaming up with data giants Acxiom, Datalogix, and Epsilon.
And did you know that when Facebook users go on vacation, when they tag their family, kids, pets, etc. in pics, when they post a picture of where they are eating, or of their car, their office, or comment on certain topics or political posts, or even put in their passcodes to other sites…
Facebook is keeping tabs on every single piece of information.
In other words, they know how much your house is worth, they know what kinds of cars you drive, they know where you go on vacation, they know if you are married, have kids, pets, they know how much money you make, they know where you shop, what movies you watched, what books you have read, where you go out to eat, they know who you voted for, and they know your buying habits (thanks to the teaming up with the Big 3 Data companies).
Yep, it is safe to assume that Facebook knows more about all of us (including your ideal prospects) than any other group in the world…including our very own government and CIA.
Facebook even knows information on you that you have never given them.
They even know things about you if don’t even have a Facebook account!
(Oh by the way, you don’t have to be active on Facebook to do the kind of crazy-cool things that I am about to tell you about below)
And what does Google know?
Google knows what people actually search for better than anyone else…
AND they know how to charge the heck out of you for clicks.
They also have much more revenue from advertisers coming in than Facebook does. Mostly because Facebook ads are so new, and Google ads have had a decade plus head start.
Not to mention, Google already makes an ungodly amount of money already (over $10 billion of revenue from ads just in the first 3 months of 2014 to put it in perspective), and doesn’t need to give discounts, etc.
Why is this important?
Because Facebook is DYING to get more revenue, and is willing to give you the traffic for a fraction of what Google is charging right now!
This kind of opportunity will never happen again in our lifetime!
This is the financial advisor marketing strategy of ALL financial advisor marketing strategies today!
Just to reiterate what the amazing opportunity is – Facebook, who has more information and consumer buying data than anyone (or any group) in the country, is practically giving away ready to buy, laser targeted prospects at pennies on the dollar!
Let me give you just one of a million different examples of an ideal prospect that you could be placing your message, your sales funnel, and even your online seminar in front of today:
Let’s say that I was a financial advisor in Atlanta, who specialized in working with physicians (doctors, dentists, chiropractors)…
Inside of my Facebook Ad Manager, I can specify that I want to target the following person with my ads in his or her newsfeed, on their cell phone, and even follow them around every day when they are on Facebook…
- Men and women age 45 – 62
- Living in the Atlanta area
- Doctors, chiropractors, or dentist only
- Making at least $125,000 per year
- Own their own home
- Home value is $750,000 or more
- Own life insurance
- They are interested in golf
- Voted Republican
- Follow Rush Limbaugh
Assuming that was your ideal client, can you start to see how powerful it would be to place your super-targeted message in front of this crowd on their Facebook news feed (and while they are on their phone, at home, or at work J)?
Keep in mind, this is just one of many millions of scenarios in regards to targeting your ideal (Avatar) client on Facebook.
On the other extreme, if your ideal client is a married female trapeze artist who loves the band U2, and drives a VW bug, you can target her as well.
Facebook can literally help you find and target any given prospect out there.
Here is the BEST news with these targeted Facebook ads…They are incredibly inexpensive!
I have been testing different Facebook ads for a while now, and even for super targeted prospects (similar to the example above with the physicians) I am seeing the average cost per click to get them to my landing page ad around the $1.00 – $3.00 range.
And for my better performing ads, I am getting clicks directly to my ad, by my most ideal prospects, for just under $1.00 per click!
That is almost disturbingly cheap.
Keep in mind that when I have my ideal clients clicking on my ad, they must opt-in (give me their contact information) before I show them my video funnel, which is essentially the same presentation I would give people if I had them in front of me…let’s say somewhere like…a dinner seminar presentation!
So even if my landing page is average and only converts 1 out of 10 ideal prospects into my video presentation, assuming a $2.00 average per click rate, that means I would be paying $20 to have my most ideal (hand-picked) prospect watch my powerful seminar presentation online.
A whole heck of a lot cheaper than mailing them, feeding them, and taking up my valuable time to weed out the ideal prospects from the “tire-kickers”
In other words, you could:
- Have your VERY BEST seminar presentation working for you on autopilot online
- Drive super targeted ideal prospects to go watch it
- Send them through your entire sales funnel without ever lifting a finger, feeding them, or even speaking to them
- And then having them book a phone appointment on your calendar (online without having to speak to anyone)
- All automated, all evergreen, all without any web developer or expensive staff
- All for under $20 per lead (potentially – if done correctly)
- Don’t be like your competition and let this opportunity pass you by!
I will talk about how easy you could build out this entire system I explained above (including the step-by-step instructions to do Facebook marketing like a PRO) in just a little bit.
First, let me address “The Fatal Flaw” with your marketing as I promised in the very beginning of this blog.
Do you REALLY have Freedom & Control over your business…Or does it run you most of the time?
After speaking with countless financial advisors over the last 13 years, I have come to the conclusion that the vast majority of advisors wish they had more control of their leads, their marketing, and their sales funnels.
In fact, I have had some advisors call me up over the years, literally breaking down in panic when they found out their “Honey-Hole” lead generation company had to make drastic changes, charge more for the same services, or even worse, go out of business.
Has anything like this ever happened to you?
Just wait until you hear the story below…
Let me share with you a quick story of a financial advisor’s worst nightmare…
One of my financial advisor friends in Texas woke up one day to something that would end up changing his successful practice forever.
For the last 18 months, this advisor has been exclusively relying on three different direct mail pieces, all coming from one direct mail company, to generate all of his business.
Yes, he received some referrals here and there, but 95% of his revenue (he was making over $700,000 per year) was a result of the direct mail from this one company.
And he had been using them for almost 18 months without a single glitch (besides the occasional direct mail piece getting lost or making its way to the wrong zip code).
But then the dreaded phone call came that he will never forget.
It was a Friday.
And he was just about to head out of the office to enjoy the day with his family.
But he picked up the phone because he saw that it was his 3rd party lead generation company that he had been using.
On the other end of phone line was the sales rep at the 3rd party direct mail company, calling the advisor to tell him that it was his last day they would be working together…because they were shutting down the office.
No “I’m sorry, we will find a way to make it up to you”.
Simply, “We’re done. We’re broke. We are shutting everything down today.”
My advisor friend was devastated as you can imagine.
He went from feeling like he was in full control, at the top of his game, having a tried and true marketing funnel that was almost “printing off money”…
An advisor that saw his prospect funnel dry up in the matter of one phone call.
An advisor that realized he had zero control.
An advisor who called himself an “entrepreneur”, but came to realize the harsh reality that a real entrepreneur would never let himself get in this kind of situation.
Can you imagine making $700,000 with not much overhead, to all of a sudden waking up one day wondering how you were going to see your next prospect?
Waking up in complete FEAR just a day after being at the top of your game. With no control, and no ability to generate prospects on your own.
Not a pleasant position for anyone, and my wish is that it never happens to you.
Have you picked up on what the “Big Flaw” is yet?
Well this is where you will get my candid feedback, and what could cause some of you to either love me or hate me…
The “Big Flaw” is that most of you have absolutely NO CONTROL over your most important asset as a financial advisor – your prospects and your marketing.
And when you have no control, then you have no long-term freedom, and it also means you are tied down (and being held back from breakthrough success), whether you want to admit it or not.
Way too many of you are relying on 3rd party marketing groups to do ALL of your marketing for you.
That seems crazy after hearing my friend’s story doesn’t it?
Did you know that many of these groups assign you a sales reps right out of college that has never done a single direct response piece in their life. And they certainly don’t know what keeps your ideal prospects up at night.
And you are relying on that person to help you attract your ideal prospects?
Not to mention, you might be relying on a company that is financial trouble, or one that has lawsuits from misleading marketing pieces, or one that is just days away from making drastic changes (or even going out of business).
This is not a fun position to be in…especially when the cards come tumbling down, and they always do given enough time.
And if you are completely handicapped from getting any more leads without the full assistance from a “trusted 3rd party group”, then my friend, you aren’t a real entrepreneur.
Sorry for the tough love, but you need to hear this kind of candid feedback
It’s really a shame that after all of these years in the business, that no one else is telling you the truth about marketing isn’t it?
Have you figured out why that is the case?
It’s really pretty simple…
The 3rd party marketing groups that you rely on for your marketing are too busy cashing in your checks, and hoping and praying that you never discover how to do marketing on your own.
So why would they ever have any incentive to empower you to do marketing on your own?
Most of them dislike people like me who are trying to empower you, they dislike articles like this that expose the big issue, and they certainly will be out of business if every financial advisor had the ability and freedom to do their own marketing.
On top of that, your competitors won’t tell you the truth because they know you would have an instant edge on them if you didn’t have to rely on the same groups that they do for their marketing.
And the small group of advisors that have “figured it out” certainly aren’t going to help you out.
Nothing would excite them more than seeing you continue down the path of only using the cookie-cutter 3rd party marketing groups that every other advisor is using out there.
I also want you to know that this isn’t your fault.
The financial services industry has taught us to believe that always hiring out 3rd party marketing groups for all of our leads and marketing is okay.
It was the way that grandpa ran his financial practice, so it must be good enough for me…
You know what, I believe that 20 years ago, hiring out all of you marketing was probably okay.
Times were different. There was no Internet. The competition wasn’t as fierce. People hired advisors and insurance agents based on what their parents did, or who the closest and most trusted advisor was in their town.
Clients referred other friends so often that many advisors in the past didn’t even need much in the way of marketing. You just needed to have an office that was easy to find, with ample parking for the customers.
But certainly not today!
Times have changed, marketing is now critical for the survival of any financial advisor more than ever before, and given the wild changes in they way consumers get information and hire advisors, if you can’t learn to market yourself, then you are in for a rough ride ahead…
And possibly even extinction.
You won’t like reading this, but…
Here is what I have seen in this industry time and time again – Even the absolute best salespeople in our industry end up as product pitching commodities over time if they don’t learn how to market themselves.
In fact, here is what the 10-step “No Control” cycle looks like for a financial advisor over time:
- The advisor is at the top of their game after finally finding a great lead generation magnet that seems to be working very well
- Of course it is something that a 3rd party marketing group has offered, so they have no real control over what happens long term with the lead flow
- But it continues to work…so they ignore the old rule of diversifying (or god-forbid, learning how to market and attract prospects themselves)
- So the advisor dumps more and more money, resources, time, and energy into this system that seems to be working like magic
- But one day it stops working as well as it had been for so long
- So the advisor gets worried, and starts to look elsewhere for a few more leads to supplement the slowdown from his/her current lead flow
- Nothing else the advisor comes across seems to work as well, so now they are out quite a bit of money from testing. Not to mention, the 3rd party marketing group the advisor once loved and couldn’t do wrong, seems to be falling apart in terms of quality leads
- Because the advisor was hitting all-time sales records, they had invested in a new office, new staff, and tons of overhead to accommodate all of this incredible traffic that this 3rd party was sending his/her way
- But now sales are down, and the advisor has back to back months where there are more expenses going out than income coming in
- People are fired, the advisor has zero momentum, no control, no freedom, tons of stress, and hardly resembles the entrepreneur they once were. The advisor has become a desperate, product-pushing, commodity.
So it begs the question?
Why rely on 3rd party groups to do ALL of your marketing?
I mean, aren’t you sick and tired of bouncing around from lead source to lead source, with no control over how you get in front of your ideal prospects every week?
Are you sick and tired of hearing worn out phrases from 3rd party groups (who are spending your money) like this:
“Whoever spends the most, wins the game”
“You just need to mail out MORE invitations”
After seeing it happen over and over again to advisors both big and small, I can only guess that most financial advisors do not know the meaning behind this incredibly crucial formula.
Marketing Know How + Systems = Massive Profit
What does this mean? Let me explain.
In simple terms, if you know how to do true direct response marketing, you will always be able to create income.
More particular, if you know how to do true direct response marketing AND you have a system in place, you will not just be able to create income, you will be able to scale massive amounts of profits with your marketing.
The big misconception among most businesses (small and large) is that marketing is the same as branding or advertising.
Many Fortune 500 executives just think that marketing is “just something we do to keep our name out there”.
But that kind of thinking makes you BROKE as a small business owner and entrepreneur.
Marketing is not the same as normal advertising that we see on TV, and it certainly isn’t the same as branding.
The kind of marketing that I am talking about is where you spent X amount of dollars to get Y amount of dollars back in return.
Dollars that are traceable down to the last penny.
True direct response marketing can only be compared to legally printing money when you know how to do it correctly
For instance, if you knew that for every $100 you spent on Facebook ads, that one new client worth $12,000 in lifetime commissions would pop out, what do you think this would do to your business?
Could you see how it could be like printing off money?
What if for every $1,000 you spent on Facebook ads, it spit out 7 new clients worth $84,000 in lifetime commissions to you?
I am hoping that most of you would continue to add money into this funnel until it hit a point of decreasing returns.
Ideally, what you would do is build a system around this, where everything is automated, tracked, and working like a well oiled machine, regardless of what you were doing while your ideal prospects went through your sales funnel.
And you know what?
Even if Facebook was shut down and went away tomorrow, you wouldn’t even stress about it.
Because you could take the EXACT same sales funnel system, the same ads, and the same copy, and employ it somewhere else the following day.
BECAUSE YOU HAVE CONTROL OF YOUR MARKETING!
Take a second to think about the most successful financial advisor you have ever met, or even heard of.
Do you think that they have full control of their marketing and prospecting funnel?
I am willing to bet that they do.
Now it doesn’t mean that they don’t hire out consultants, coaches, or expert 3rd party groups to do special things like their Facebook ads, media buys, etc.
All smart entrepreneurs know when (and when not) to outsource, when to get coaching to make them better, and when to get an expert on board for certain tasks.
But what they would NEVER do is give any ONE outside group full control over their entire prospect and marketing funnel.
It could mean business suicide for them if something went wrong with that 3rd party group (which they personally have little to no control of).
So it is time to start thinking like an entrepreneur, like the most successful financial advisors that you would like to emulate, and like the superstar that you know you are!
Not like a salesperson who “just wants to get in front of qualified prospects, and doesn’t care how or who gets them there”
Marketing is the new sales.
These days, if you can’t market, you are going to have a tough time hitting the kinds of numbers, goals, and long-term growth you desire just relying on your sales skills.
The game has changed, and it isn’t going to reward the old-school financial advisor “slick salesperson” anymore.
In fact, the future is going to bury them.
It is pretty evident that the new world is rewarding the marketer that has control of their sales and marketing funnels, that know how to get in front of their ideal clients, and that aren’t 100% reliant on some 3rd party marketing group.
So your next goal as a financial advisor should be to get control back of your business, of your marketing, and of our prospect funnel.
Finally, something big is coming…
I also promised you earlier that I would teach you how to:
- Do your own super-targeted Facebook ads like a PRO
- How to build an evergreen sales funnel online that could be working for you on autopilot WITHOUT a web developer
- How to finally gain the Control and Freedom as an entrepreneur that you demand and deserve
And this is NOT where I pitch you something to buy.
In fact, I am going to give you an entire training course on all of this for free.
So here is what I need you to do next
Go watch the incredibly HIGH-CONTENT videos that I created exclusively for financial advisors here at “The Advisor Black Box”
P.S. – You can INSTANTLY get access to all of the FREE TRAINING videos by registering on this site.
P.P.S – If there is any specific question(s) that you have regarding Facebook marketing, building out funnels, YouTube marketing, or any other targeted marketing that gets your ideal prospect into an online funnel, then please post your comments below. Or wait until you get into the actual training to post a comment. Thank you either way. It really helps me out big time in creating these trainings when I hear from you.