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Are You Living In A Financial Advisor Groundhog’s Day…

Let me ask you a personal question.

As a financial advisor, are you excited and enthusiastic every morning when you wake up and head into the office?

And I don’t just mean putting on a smile and showing up on time. I am talking about you oozing with passion, energy, and enthusiasm like you probably did when you were young and hungry in your first few months as a financial professional.

If you aren’t 100% sure, then this blog could be a life changer for you like it was for me.

And if you are filled with passion, energy, and excitement each day, do you remain in that state of mind all day long? (wait until you see my personal transformation of going from bored and no energy, to full of passion and excitement in the video at the bottom of this blog that I created for you)

Or do you sometimes feel like you are in a rut, doing the same things over and over again with no passion…kind of like someone in a financial advisor Groundhog’s Day movie would experience…

Financial Advisor Groundhog’s Day

I have the luxury of speaking to financial advisors every day around the country. I have had this distinct pleasure for the better part of 13 years, and I have met some really incredible advisors and insurance agents along the way.

But the one trend that I continue to see is that once many (but not all) financial advisors hit a certain level of production, or a certain amount of the years in the business, they lose part of their passion that got them in the business in the first place.

If this describes you, then you are not alone. Many financial advisors are suffering from the kind of “Burnout Groundhog’s Day”. In fact, I suffered a bit myself a few years back.

From what many of you have shared with me, it almost feels like some of you are just going through the motions, stuck in a financial advisor groundhog’s day where you run the same kind of seminars, send out the same mailers, feed people at the same restaurants, have the same conversations, and get caught in a rut of doing the same thing over and over again.

Now assembly lines have worked well in factories and manufacturing plants, but they don’t work so well with small business owners, especially financial advisors. And although getting structured systems and processes in place is a must, it doesn’t mean that you have to turn your business and office into an assembly line where every week feels like the exact same thing.

Because trust me, if you are living in a financial advisor Groundhog’s Day, it will cost you dearly. If you aren’t doing something that you truly enjoy and can be passionate and enthusiastic about, then achieving success and riches will never happen. Consumers of all shapes and sizes are magnetically attracted to people who are passionate and enthusiastic about they are doing. It is contagious and other people want to be around you and do business with you.

Of course just the opposite can happen once you lose the passion.

Check out this hilarious clip from the movie, “Groundhog’s Day” before I reveal to you what made a HUGE difference in my own personal life in the financial services industry.

My Personal Groundhog’s Day

Back when I was wholesaling annuities, I had a burning passion and some very intense enthusiasm to be the very best wholesaler in the country. I woke up energized, I hit the phones with excitement, and I came home every day wiped out after giving it my best. “Leaving it all on the field” as they say in sports.

After many years of busting my butt, I became one of the highest paid wholesalers in the country (at the time). I felt like I had finally hit the summit of my goal, and it felt great.

Shortly after, I started waking up wondering what was next. I didn’t really have that burning passion anymore because I couldn’t see the top of the mountain anymore because I was standing on it (or at least I thought I was).

I started wondering things like:

  • How could I recreate myself and make this job exciting like it used to be?
  • What is the next big goal that I can try to achieve?
  • Why am I so bored at my job all of a sudden?
  • Why does it feel like Groundhog’s Day every day?

What got me out of my rut…

I was at a financial conference in Vegas when my saving grace finally showed its head. Without boring you with the details, I learned about blogging and Internet Marketing in the financial services world for the first time. And I am telling you that I I felt an incredible new burst of energy and excitement that day. In fact, I can still remember it like it was yesterday (this happened in early 2010).

I heard somewhere that the simple act of creating something (like artwork, a new song, a blog, etc) can release endorphins and stimulate your entire body. That the mere act of creating something brings out something new and alive inside of you. And it was true. Although my first blogs were really bad and hardly anyone but my mother read them, I was coming alive again as a person and as a wholesaler.

Sadly, I hadn’t really created anything (like artwork, music, etc) since I was in high school. No wonder my three year old daughter is always so pumped up every day! She has two hours of art class every day!

Mysteriously, my first full year of blogging was the most money that I had ever made in my life by a long shot. It was also the same year that I created a big masterpiece by writing my first book, “Savior Retirement.” In summary, there was A LOT of creating going on. Ironically, even though I was making more money than I ever had in my life, I was actually working less (in the traditional sense of my job description).

And yes for you skeptics, I was having to put some serious time in with my content, but that turned into a hobby, and it never really felt like a job or real work. And it was helping me make more money by setting me up as an Authority and a go-to person for answers because I was so visible everywhere.

Long story short, it was my blog and book that started magnetically attracting new clients to me where I was having to work less on prospecting and bringing on new clients. After a short time, I was actually turning down clients and positioning myself to only work with my ideal clients.

And it was all due to blogging, creating something, and getting out of my “Groundhog’s Day” rut!

My tip for you if you try blogging

Creating a blog can truly change your perspective on many things. On the flip-side, too much of anything can have negative effects. Remember that your parents or teachers told you about moderation?

My tip to you would be to only do one blog per week. Otherwise, you will burn yourself out. My second tip is to pick one day of the week, with a specific time frame, as your blog day (aka your art day or your creativity day). Treat it like it is a mandatory thing. Like you will be fired if you miss it mandatory.

My personal day is Wednesday evening from 6pm – 10pm. It has become a ritual for me and you can go back for a couple of years and see that I always post a new blog on Thursdays (after I write it all up on Wednesday evening). In fact, I am writing this word at 9:16pm on Wednesday right now!

Can you guess what day of the week I have the most energy and enthusiasm?


I went from being a Friday guy (ready for the weekend), to having my favorite day of the week become Thursday. No lie. I get so pumped to have other people read my content (like you are right now), and when I get positive feedback or thank you replies, it’s a rush that I can’t explain (hint, this is your chance to post a comment and give good feedback below).

Finally, check out my funny video below where I show my “before” and “after” self before and after I took up blogging.


A wise mentor back in my early days of learning how to be a salesman told me something that I will never forget. He said, “Joe, if you can remember this one piece of information when communicating with any prospect, you will always come out okay, even if you don’t have the best product or service.”

Can you guess what it was?


It has certainly remained true in my life and in others that I have seen hit all-time highs in their careers and earnings. On the other hand, I have seen it destroy businesses and livelihoods when the passion is gone as well.

For me personally, the answer to finding my passion and excitement was blogging and teaching. There is nothing more rewarding that changing the life or business of someone else, and the second most rewarding thing is just creating something new. With blogging, I get both. And I wake up pretty damn energized and excited to be alive every morning.

Give it a shot.

Don’t live another moment in financial advisor Groundhog’s Day


P.S.I would love to hear any other stories or examples of things that you did or changed in your business to get excited and passionate again. Post your comments below. You rock!

financial advisor groundhog's day



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Fernando Godinez

Fernando Godinez is the CEO of Advisor Internet Marketing. He’s been the architect behind some of the top financial advisors online presence in the country and help them triple their practice through online lead generation. Over the past few years he has been responsible for generating over 500k leads through online marketing and lead generation campaigns for independent financial advisors.

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