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Hangout Madness #31in31, Social Media Marketing

Facebook Marketing for Financial Advisors

In this exciting live Google Hangout interview, we cover all of the basics of Facebook marketing for financial advisors with special guest Nathan Lee.  Normally, everything we teach financial advisors revolves around organic search and organic marketing.  Meaning, we teach you how to be found online for free, without having to pay for advertising, banner ads, pay-per-click, etc.  However, it is too tough to ignore the power of Facebook marketing for financial advisors as Facebook not only has so much information on everyone, they have also made it incredibly easy and cheap to advertise to your ideal prospects (for as little as $25).

What are the best practices for Facebook Marketing for Financial Advisors?

As Nathan Lee describes to us in the live hangout, there are two really critical pieces to successful Facebook Marketing

  1. Knowing your ideal prospect is crucial.  The great news is that Facebook has everyone’s information and knows more about people than most of their spouses do.  Now you must tell them EXACTLY who you are looking for so they can hone in on your ideal clients.
  2. Once you have your ideal client locked down, then you must have a powerful advertisement which would include a picture (or video) that stands out, a powerful headline, an enticing offer and call to action, and finally a congruent landing page to capture lead information.

Now I don’t want to give away all of the secrets in this blog (as I really hope you go watch this entire “awesome” video above), but I would be remiss if I didn’t share just how powerful marketing on Facebook can be.  For instance, did you know that you can create an advertisement and only have it shown to people on Facebook who have liked or commented on your #1 competitor’s Facebook page?  Meaning, you could literally only market to people that are already fans of your competitors, which make them easy targets to convert.

You can also target celebrities, huge brands in your market (Nathan shows us an example of this by creating a test advertisement only going after people who have liked the Merrill Lynch Facebook fan page), or as I already mentioned, your competitors.

And unlike Google pay-per-click where you really need to be spending thousands per month to play, Facebook Marketing for Financial Advisors can be done for under hundreds per month.

So make sure to watch this entire interview and don’t forget to share or leave comments.  It is the highest form of a thank you.

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Fernando Godinez

Fernando Godinez is the CEO of Advisor Internet Marketing. He’s been the architect behind some of the top financial advisors online presence in the country and help them triple their practice through online lead generation. Over the past few years he has been responsible for generating over 500k leads through online marketing and lead generation campaigns for independent financial advisors.

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