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I found your next client on Facebook…

I’ve got to be honest with you, when I kept hearing how well Facebook ads were doing for some of my Internet Marketing friends, I wasn’t just skeptical, I thought they were downright full of crap.

Especially when people told me they thought Facebook marketing for financial advisors could be a reality.

My thought was that Facebook ads would only work on high school and college kids looking for deals on video games, cheap pizza, and beer coupons.

I even went as far as telling many of my financial advisor clients (perhaps you) that you didn’t need to look at Facebook ads…

But boy was I wrong.

Now I am not a stranger to doing ads on Facebook. I have boosted posts, I have done a few Fan page like campaigns, and even some straight up ads in the past to test out landing pages, headlines, and other sales copy.

However, I never really saw a measurable ROI on the ad spend. Most likely because I wasn’t tracking it, and I was always doing very short term ad spend (like 24 hours) just to test out a headline or landing page split test.

But before I tell you “How I found your next client on Facebook”, let me show you some startling numbers on why you want to have your brand and your message on this mega-social media site called “The Facebook”.

  • There are over 1.32 BILLION monthly (active) users on Facebook
  • Almost 50% of ALL Internet traffic is on Facebook
  • Women aged 55 and older are the fastest growing demographic on Facebook
  • There are 4.5 Billion Facebook Likes generated Daily
  • Average time spent on Facebook per visit is 20 minutes
  • Highest traffic occurs mid-week between 1-3pm
  • On Thursdays and Fridays, engagement is 18% higher

Now that data is exciting, but let me give you a couple of examples of how I can pinpoint your ideal prospects with laser accuracy using Facebook Ads.

To begin, Facebook has more information on each of us than you can ever imagine. Not only do they know what we like, where we vacation, our family members, our political affiliations, our pet’s names, what cars we drive, what magazines and movies we are into, how much money we make, and every buying habit we have, they also know things we never even told them.

How?

Well they teamed up with the big 3 data groups to match up what those groups know about people (using email addresses, home addresses, etc), and combined it with what Facebook knows about everyone.

Combined, this is more information than the government has on your ideal prospects…

FYI, the big 3 data groups are Acxiom, Datalogix, and Epsilon.

Let me give you a few examples of prospects that I could target with my focused ads.

Example 1 – Men in Atlanta, GA that are between 45 and 60 years old, that make over $125,000 per year, that drive BMW’s, that are interested in ESPN Sportscenter, and are doctors that own a home worth at least $750,000.

Example 2 – Women anywhere in the country who are between 50 and 56, that are executives, that make over $125,000 per year, that like Oprah, that subscribe to Fortune magazine, that voted Republican, that currently invest with a broker.

Example 3 – Males or Females in any city between the ages of 52 and 62, that own insurance or annuities, that make over $100,000 per year, that have net worth of $1 million or more, that are into golf, that have platinum credit cards.

Can you begin to see how easy it would be to tailor specific messages to your “perfect client” on Facebook?

And keep in mind, these are just three of MILLIONS of examples that are available for you to target. And you can even get down to specific zip codes!

So how can you learn exactly how to master Facebook Marketing for Financial Advisors?

Well if you made it this far, I have a FREE gift for you. Go to Facebook Marketing for Financial Advisors and instantly download this 11-page PDF called, “The Ultimate Facebook Ad Cheat Sheet for Financial Advisors”.

You will be blown away when you see how easily (and how inexpensively) you can be speaking directly with your perfect, avatar client.

See you on Facebook!

 

 

Stats sited from www.zephoria.com

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Fernando Godinez

Fernando Godinez is the CEO of Advisor Internet Marketing. He’s been the architect behind some of the top financial advisors online presence in the country and help them triple their practice through online lead generation. Over the past few years he has been responsible for generating over 500k leads through online marketing and lead generation campaigns for independent financial advisors.

2 Comments
  • Luke Simonds
    12:03 AM, 7 November 2014

    Here’s another important aspect of this type of marketing compared to the mailers that many financial advisors rely on now… you can use some fairly simple tools to a/b split test ads allowing you to steadily increase your ROI… so you now have the ability to do highly targeted ads to your “ideal” clients while also being able to continually improve your results with the stats you now can easily track. For a stats geek like me, it’s a huge reason to move towards digital ads.

    • Joe Simonds
      11:23 AM, 7 November 2014

      Yep. Thanks for the comment Luke. The ability to data mine for your ideal client in minutes is certainly something no advisor should be ignoring.

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