Get Started

Discover the Small Website Change That Increased Our Leads 119%

Episode 2 of 31 in March Hangout Madness occurred on a Sunday so all of the digital marketing for financial advisors tips, tricks, and how-to’s were done by myself and my bro Luke Simonds (sans guests).  And on this episode, we discuss how one small change in our website landing pages literally doubled our conversation rates from around 15% to well over 30%.

What does that mean you ask?  Well that means that for every 100 people that visit our site (keep in mind that these people do NOT know who we are, thus total strangers), 15 of them gave us their information.  And with the small tweaks that we implemented, the number jumped up to 37%!!!

Why this is so important in regards to Digital Marketing for Financial Advisors?

Now some of you might be scratching your head wondering if 37% is an impressive opt-in percentage…let’s just say that the majority of financial advisor sites get less than 1% conversion rates…and that is with a big portion of visitors who already know you!  So imagine what kind of leads (and thus larger list) you would have if your website went from 1% to 15% to 37% conversion rates!  I am not  math major, but that is a HUGE percentage increase.

So what is the website tip that financial advisors can be using in their digital marketing practices?  I will tell  you that it has to do with what information you are asking for from  your ideal prospects on your website.  It also has to do with the sequence of how they opt-in on your site.  But for the best explanation, check out the actual video where Luke actually shares his screen and shows you exactly what we did to see our leads double almost overnight.  We even tested out our theory on one of our financial friend’s websites this past month and the results were spot on with what we found.

Enjoy the video!

Marty “the Marketing Marlin” asks that you PLEASE SHARE this video blog by clicking the social share buttons below and/or above.  Thank you!

digital marketing for financial advisors

advisor internet marketing hangoutsdigital marketing for financial advisorsdigital marketing graildigital marketing recipeepisode 2 of hangout madnessinternet marketing for advisorstop internet marketing tipswebsite conversion tips for financial advisors

Fernando Godinez

Fernando Godinez is the CEO of Advisor Internet Marketing. He’s been the architect behind some of the top financial advisors online presence in the country and help them triple their practice through online lead generation. Over the past few years he has been responsible for generating over 500k leads through online marketing and lead generation campaigns for independent financial advisors.

Leave a Reply

Your email address will not be published. Required fields are marked *

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound