In this replay of a Google Hangout that went live on December 12, 2013, Amy McIlwain, President of Financial Social Media, and myself (Joe Simonds), give a power-packed 47 minute breakdown of exactly how financial professionals can be using LinkedIn within their practice.
Amy and I reveal LinkedIn tactics such as using the LinkedIn advanced search feature to find and target any kind of ideal prospect that you are hoping to speak to from doctors, nurses, engineers, lawyers, CEO’s, etc. The advanced search tool is basically the largest free database in the entire nation. Not only that, they let you refine your searches down the most minute details…yet most financial professionals don’t even know it exists!
However, we have heard of numerous financial professionals that are using LinkedIn as their exclusive marketing arm, and even filling up seminar simply by using the advanced search techniques, in conjunction with building their own LinkedIn Group from scratch.
In this Google hangout recording, Amy and I also go over numerous ways to generate free traffic to your website or blog including simple steps such as joining groups and adding valuable content, adding comments to other well know LinkedIn users posts, and creating interesting and “click-worthy” content yourself.
At the end of the live event, Amy reveals her secret that has enabled a couple of her financial advisor clients to double their referrals in 6 months or less using LinkedIn (you have to watch the replay to find out how she is doing it).
Finally, we discuss not only the importance of being on LinkedIn today as a financial professional, but the importance of optimizing your profile. What we have found is that the vast majority of financial advisors and insurance agents have their LinkedIn profile URL pop up as one of the first 5 links in all of Google when you search for your name. Knowing that, don’t you think it makes sense to make sure it is filled out the fullest, and sells you like a bad to the bone digital resume!
Stay tuned for our next event on Facebook marketing: Facebook Marketing for Financial Advisors