About Us

So What is Advisor Digital Marketing?

My name is Jovan Will and I work with the top financial advisors across the country to prosper in the digital age. My passion is helping advisors achieve greater levels of success using advanced technology and marketing strategies.

Why Should You Listen To Me?

I’ll happily address that question, but first let me ask you a few simple questions:

  1. How many leads did you generate through your website in the last 30 days?
  2. How many qualified appointments were scheduled on your calendar through your website?
  3. How much business did you write in the last 6 months from your website?

If you answered these questions honestly and are NOT happy with the results you produced, then read on, this blog was made for you.

My goal with this blog is plain and simple…to share with you proven digital marketing strategies.

“My mission is to empower YOU to prosper in the digital age.”

And by empower, I don’t mean some BS mission statement that you read on the wall of your local fast-food franchise. I will be revealing to you proven digital marketing strategies to help you find more qualified prospects using your website.

I will be sharing with you my discoveries on how you can build your dream business and live a life that you truly love, while enriching the lives of your clients at the same time.

My Story?

I left a 9-5 job in pursuit of the American dream to build my own business and got involved in  home-based business industry. I went to every single training event at hotel meetings, exotic destinations and conference calls and I was an overnight success! Well, actually NOT even close! Eventually, I ended up having stockpiles of unsold inventory, mountains of debt and I got stuck in the NFL club…

…And by NFL club, I mean No-Friends-Left Club because I ran out of qualified prospects to buy my wares. The funny thing is, I wasn’t alone.  I later discovered that many business owners struggle with this same problem of not having enough people to get in front of on a daily basis.

I stumbled across the Number #1 rule in growing a business… “Marketing is the LifeBlood of Your Business!” and I quickly learned, that if I didn’t have a consistent flow of qualified leads, my business was doomed from the start.

To fix this problem I spent pretty much every dollar I had on dozens of online courses, coaching programs, DVDs, workshops, and training boot camps.

Jovan Will – financial advisor digital marketing training

I finally stumbled up on a formula for success online and ended up joining another business opportunity. I launched online sales funnels that help pre-sort, pre-qualify, and pre-sell my prospects (24/7 on autopilot) EVEN before I spoke with them, and thus I was able to consistently sell $2,000, $5,000 & $10,000 programs to my clients (around the globe) 100% over the phone and using desktop sharing programs.

As I was building my home-based business, I noticed an unprecedented opportunity in the financial services industry for advisors to adopt these proven digital marketing strategies into practice and thus leverage technology to generate a consistent stream of qualified prospects on auto-pilot.

I discovered that very few “financial people” actually know how to generate leads online and convert those leads into actual sales.  I set out to change that.

Okay, so why should you listen to me…

Since embarking in the financial services industry several years ago, I’ve launched online lead generation programs (using 100% digital marketing strategies) that have produced hundreds of millions of dollars in financial product sales.

I’ve generated hundreds of thousands of leads using Google, Facebook, Bing, Yahoo!, YouTube, SEO and other little-known strategies (that very few people even know exist).


I’ve seen a lot of digital marketing “advice” on how to grow your business and quite frankly, most of it is total BS…I’m sick and tired hearing ideas that flat out don’t work or are NOT duplicatable in your practice.

What I would like to share with you are NOT theories or unproven ideas, but sound digital marketing strategies that will get you in front of more prospects. Some of the most popular ideas on how to use the Internet to grow your practice are pure garbage.

“What’s right isn’t always popular. What’s popular isn’t always right.” ~ Howard Cosell 

Let’s face it…

There’s tons of how-to programs and ideas that promise to be the “magic silver bullet.” I’ve created this blog to reveal what I’ve learned through the blood, sweat and tears and the MANY mistakes that I’ve made. I don’t claim to know all the answers about how digital marketing works, but I can assure you whatever I pass along to you works in the real world.

The boomers entering retirement age and their rapid adoption of Internet technology has created an unprecedented opportunity for those that are prepared. In recent years, the Internet has truly “leveled the playing field” for all advisors.  Long gone are the days where advisors MUST be “in the business” for decades, have endless designations and certifications, have fancy office or have a gazillion clients to compete.

The Internet has truly REVOLUTIONIZED how Baby Boomers are looking for advice… Are you prepared for this MASSIVE emerging trend?

The days of “old school” business building strategies NO LONGER apply in this New Economy

Advisors who are NOT willing to adapt their business will get crushed by what I’m calling the digital tidal wave… and will join the graveyard of long-standing businesses that were either unwilling to change or saw digital wave coming too late in the game (think BlockBuster, Borders, Tower Records).

Advisors who adapt digital marketing strategies  to grow their business will crush those who don’t see the digital tide coming.

I’m on a quest to redefine how you attract more qualified clients. I’d like to invite you along on this journey with me…

Feel free to drop me a line:

jovan (at) advisorinternetmarketing.com


Jovan Will







Fernando Godinez has gained a reputation as a data, lead generation, and online funnel creation guru.Fernando Godinez

  • He’s been the architect behind some of the top financial advisors online presence in the country and help them triple their practice through online lead generation
  • His 15 years experience as a programmer and database architect have given him an unfair advantage over the competition by being able to design, develop, and implement at light speed.
  • Over the past few years he has been responsible for generating over 500k leads through online marketing and lead generation campaigns
  • His data driven approach to digital marketing has helped create some of the most profitable campaigns in the finance industry
  • He is currently certified as an expert by Google Analytics and Google Adwords



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